A free online tool is launching on 21 May to help journalists source relevant content for the stories they’re working on, by reaching a network of PR professionals who are in the best position to help.
Whether they need people to interview, or facts and stats on a specific topic, Media Alerts will help journalists reach the people with the right contacts and information. Based on the American Help A Reporter Out concept, Media Alerts lets journalists receive the best selection of content in a short space of time.
How it works – leveraging networks
Journalists submit their specific requests online, which are then sent to the subscribers, who are mostly PR professionals. These are the people who have direct access to the CEOs, MDs, entrepreneurs, celebrities and other networks that reporters need to tap into.
Through Media Alerts, the PR practitioners have access to highly valuable publicity opportunities they may never have known about. Plus, by helping journalists find the information they need, they are also building stronger media relationships.
Relevant content only
The PR subscribers have been given one rule though - to only ever send content that is directly relevant to the journalist’s request. Any abuse of this rule will see them being removed from the service.
The first Media Alerts will be sent on 21 May. In the meantime, journalists can submit requests here and PR practitioners can subscribe here. It’s an added-value Encyclomedia service, so there’s no charge for either side.
For more information, please contact Tarryn Barry on +27 (0)21 552 8096 or have a look at http://www.mediaalerts.co.za/.
Showing posts with label PR Tools. Show all posts
Showing posts with label PR Tools. Show all posts
May 20, 2009
January 28, 2009
Online Orientation: A Good Start to 2009
For PR students, the academic year starts on Monday, 2 February. Excitement is in the air, and yes, even a bit of fear. Take a deep breathe because here are some handy tips to help you deal with start-of-year-stress. Hopefully these are tips could help save you time, money and even point you in the direction of some pretty useful resources for the eager beavers and geek badge wearers (geeks are the new surfers after all).
Class Timetables
Coming soon... the timetables for the semester. Watch this space for updates on our timetable.
Textbooks
For those of you stressing about what textbooks to buy and where to buy them, stress not because this will be discussed in your first classes. The PR lecturers are also kind enough to have these written up in your subject learner guides which are handed out in class. Great tip: make sure you do not miss your first classes.
Save yourself some cash by keeping you eyes glued to the notice boards. Students selling-off their textbooks often post adverts around campus, but before you buy make sure that it is the correct book and the version that you will need for class.
It is a great resource and it is free! It is the eMarketing – the essential guide to online marketing by Rob Stokes and all those geniuses at Quirk Marketing.
You can download the book from http://www.quirk.biz/emarketingtextbook/home
Sports and Student Affairs
CPUT has a range of fun sports and cultural clubs you could join. Visit CPUT Student Affairs online or watch this space for updates.
Student Counselling
Feeling a bit overwhelmed? Visit the Student Counselling Centre on campus (Admin Building) and book a session with a trained psychologist. They are able to help you plan your career goals, improve your time management skills and give you tools to improve your personal relationships. Remember, rather out than in when it comes to your worries and as we know, a problem shared is a problem halved.
Class Timetables
Coming soon... the timetables for the semester. Watch this space for updates on our timetable.
Textbooks
For those of you stressing about what textbooks to buy and where to buy them, stress not because this will be discussed in your first classes. The PR lecturers are also kind enough to have these written up in your subject learner guides which are handed out in class. Great tip: make sure you do not miss your first classes.
Save yourself some cash by keeping you eyes glued to the notice boards. Students selling-off their textbooks often post adverts around campus, but before you buy make sure that it is the correct book and the version that you will need for class.
It is a great resource and it is free! It is the eMarketing – the essential guide to online marketing by Rob Stokes and all those geniuses at Quirk Marketing.
You can download the book from http://www.quirk.biz/emarketingtextbook/home
Sports and Student Affairs
CPUT has a range of fun sports and cultural clubs you could join. Visit CPUT Student Affairs online or watch this space for updates.
Student Counselling
Feeling a bit overwhelmed? Visit the Student Counselling Centre on campus (Admin Building) and book a session with a trained psychologist. They are able to help you plan your career goals, improve your time management skills and give you tools to improve your personal relationships. Remember, rather out than in when it comes to your worries and as we know, a problem shared is a problem halved.
October 27, 2008
Public speaking 101: How to be a brilliant public speaker
By Kirby Venlet, PR 2nd year student
The 1st year Public Relations Management students’ speech competition took place on Friday, October, 24.
“Public speaking is like sleeping with the queen, it’s a great privilege to do, but no one is willing to do it,” joked Tom Dawson-Squibb, educational guest speaker who shared his expertise on how to become a brilliant public speaker.
Here are few of the guidelines Dawson-Squibb gave that could help you become a brilliant public speaker:
• In order to be an outstanding public speaker, you should always know what your goals and outcomes are as well as good planning and structure.
• Preparation and planning is vital. You should know your audience, know your occasion and very importantly, practice your speech a few times.
• Always arrive early which allows you time to “mingle with your audience”. Stress is inevitable so deal with it by being s prepared as possible. Don’t apologise for your nervousness, make sure you speak on the correct topic last but not least breathe!
• Grab the attention of your audience with a ‘solid opening’ ensuring you introduce your topic and give your speech a clear structure.
• Keep your speech short and to the point because as the saying goes, less is always more. Avoid being rushed, repetition and clichés as this will lead to losing your audiences’ attention.
• A sense of humor helps hold the attention of your audience. Use humour where appropriate. A ‘wow’ moment, highlighted by humour, grabs while confidence and using the correct tone holds it.
• Use cue cards and don’t overdo visual aids so that you can maintain eye contact with all the audience.
For future Public Relations practitioners, mastering the skill of public speaking gives you a competitive advantage. After the speeches on Friday and the advice from Dawson - Squibb, every PR student in attendance would have a better idea of what it takes to give an excellent presentation.
The 1st year Public Relations Management students’ speech competition took place on Friday, October, 24.
“Public speaking is like sleeping with the queen, it’s a great privilege to do, but no one is willing to do it,” joked Tom Dawson-Squibb, educational guest speaker who shared his expertise on how to become a brilliant public speaker.
Here are few of the guidelines Dawson-Squibb gave that could help you become a brilliant public speaker:
• In order to be an outstanding public speaker, you should always know what your goals and outcomes are as well as good planning and structure.
• Preparation and planning is vital. You should know your audience, know your occasion and very importantly, practice your speech a few times.
• Always arrive early which allows you time to “mingle with your audience”. Stress is inevitable so deal with it by being s prepared as possible. Don’t apologise for your nervousness, make sure you speak on the correct topic last but not least breathe!
• Grab the attention of your audience with a ‘solid opening’ ensuring you introduce your topic and give your speech a clear structure.
• Keep your speech short and to the point because as the saying goes, less is always more. Avoid being rushed, repetition and clichés as this will lead to losing your audiences’ attention.
• A sense of humor helps hold the attention of your audience. Use humour where appropriate. A ‘wow’ moment, highlighted by humour, grabs while confidence and using the correct tone holds it.
• Use cue cards and don’t overdo visual aids so that you can maintain eye contact with all the audience.
For future Public Relations practitioners, mastering the skill of public speaking gives you a competitive advantage. After the speeches on Friday and the advice from Dawson - Squibb, every PR student in attendance would have a better idea of what it takes to give an excellent presentation.
Subscribe to:
Posts (Atom)