Showing posts with label PR Chatbox Contributors. Show all posts
Showing posts with label PR Chatbox Contributors. Show all posts

June 3, 2009

Getting Ahead in the PR Game

By Nicole Fernandes, 3rd year PR student

Calling all PR students who have ever thought, ‘Wow, some people just have all the luck?’
Stop wondering and grab all the opportunities to practice PR while you are still a student. All you need is the hunger and drive to go for it and you too could be as successful.

Elisabet Smit, Head of Student Counselling at CPUT, conducted a research to find out what respective CPUT employers look for in entry level graduates.
“Employers don’t necessarily look for the person with the top marks but one who has developed their skills learnt in class,” says Smit.

The top competencies found consisted of the trade knowledge, team building, time management, leadership abilities, effective communication abilities and the ability to manage conflict. As a student at CPUT, work on being able to demonstrate these competencies through every day life experiences. Think of how you could explain your contribution to projects and if you took a leadership position, say so. Consider how you present yourself in person and over the phone. Good verbal skills are important as most PR students would know so practice your public speaking by speaking up in class at every opportunity.

For soon-to-be graduates who want to be enter industry, get 'out there' by contacting companies that you are interested in or organisations you are passionate about and find out if you could help. Non-profit organisations often run community projects on a limited budget and could use the extra hands and your PR skills.

“Student leadership and involvement is encouraged as a way to broaden skills. At Student Counselling, we run student workshops that help students improve their skills.” says Smit. These workshops focus on increasing self awareness, help you learn how to network, prepare job applications and practice your personal presentation skills in mock interviews. Other topics that will be addressed are time management, oral presentation, how to receive and give feedback in a positive way and how to manage stress.
It is all there for you, you just got to grab those opportunities and take full advantage of it.

For more information, contact Student Counselling on 021 460 3237 or find them on the 2nd level, room 2.7 of the Administration building, Cape Town Campus.

March 11, 2009

Research Made Easy

By Michelle Ramsay, 2nd year PR student

Conducting research can be a challenge. Trying to convince people to give you their time can be difficult if you do not approach them correctly.

Public Relations Management (PRM) students had the opportunity to assist with a business feasibility survey in Franschhoek. As part of the STREAMLINE student volunteer group, we had to target a specific market, which we had to base on appearance, a difficult task because we have always been taught to ‘never judge people based on appearance’.

Carrie Christien, B Tech PRM student, Simoné Swanepoel, recent graduate (B Tech PRM 2008) and I, a second year PRM student, conducted research along with Monique Boucher, the research co-ordinator from STREAMLINE, the PR agency within the PRM department. Reporting back on the feedback we received revealed mixed responses with some having found that people were not interested while others said, “I found it quite easy!”

Above: Michelle Ramsay surveying local Franschhoek resident

So what is the secret to persuading people to answer your survey? Here are a few tips on how to make your research easier:

Environment
The environment that you do your research in plays a huge role. If it is very hot, people may not want to stop as they hurry to get out of the heat. It is important to pay attention to their behaviour, if they look like they are in a hurry, rather do not approach them and avoid wasting your time and theirs.

Make Eye Contact
“When I approach people I take off my sunglasses and look them in the eye. This is a common courtesy and helps to establish trust, two very important aspects when you are asking people for their time and opinions,” said Boucher.

Body Language
Watch your body language. If you are holding a clipboard, make sure you are holding it and not hiding behind it! Keep an open body language when approaching and speaking to an interviewee.

What You Say
Briefly explain that you are not selling anything. Speak clearly and confidently, without rushing through your words, and communicate what you are doing and why.

You could start by saying, “Excuse me, can I have one minute of your time to ask a few questions?” Make sure that it will only be one minute. If it takes five minutes, people will become annoyed.
“I asked people if I could pick their brains for a minute,” said Christien, who returned to CPUT to complete her degree after working abroad as an events coordinator. People are flattered when you ask for their opinion and this was just the approach she used.

Smile Power
Most importantly, smile, smile and smile some more! A smile often ensures that people react favourably, mirroring the courtesy that you have shown them. It immediately makes them less hesitant to help you.

Following these tips will help get you started with your research, whether for a client or for an assignment. You may find your own ways to approach people successfully and hopefully you will find perception surveys as fun and interesting as the STREAMLINE team of volunteers did.

Above: Carrie Christien surveying a visitor to Franschhoek

February 24, 2009

Sport at CPUT

By Lauren Dyers, 3rd year PR student

Did you know that Cape Peninsula University of Technology (CPUT) offers students the opportunity to take part in various types of sports and activities?
You could practice your favourite sport or learn a new one from netball, rugby, soccer, and cricket to surfing, judo, water skiing, karate and much more.

Sports is not only about the exercise, which is great for keeping you fit, it is a way to meet new people, make friends, gain team working skills and find a new hobby which will help you relieve your stress.

If you would like to get into great physical shape while having fun, look no further than the following sporting activities available to you. Click on the sports you are interested in to find out more.

Athletics
Badminton
Ballroom Dancing
Basketball
Chess
Cricket
Handball
Hockey
Judo
Learn To Swim
Martial Arts
Netball
Rugby
Soccer
Squash
Surfing
Volleyball
Water Skiing

February 3, 2009

Accounting for Public Relations

Lauren Dyers, PR intern in the PRM department, spoke to Michelle Barnes, Accounting for PR lecturer, to find out more about this new dynamic first year subject.

“Accounting is a valuable and beneficial subject to have as every business person needs to understand how a business operates,” said Barnes. She pointed out that accounting is important not only for PR, but in all aspects of establishing a successful career.

First years will be introduced the all the basics of accounting, giving them a broad overview into the world of finance.
“Accounting equips students with a variety of skills that will play a role in their future occupations as successful employees,” said Barnes.

The Public Relations Management department is proud to be able to offer students subjects that will best equip them to meet the needs of industry including budgetary control, something PR agencies require graduates to be able to implement.

Please note that Accounting for PR will start from next week, February, 9.

December 4, 2008

Honouring Successful PR 3rd Year Students

By Monique Boucher, B Tech PR student

The Public Relations Management (PRM) third year student finalists for the Best Academic Performance 2008, and the PRM Co-operative Student of the Year award 2008, were honoured for their great work ethic at the ‘Employers’ Breakfast' at Kelvin Grove, Newlands, on Friday, November, 28.


From left: Stacy Belyeu, Rachel Finch, Melanie Rossouw (winner of the Best Academic Performance 2008 award), Aaron James Baxter and Emma Muller (winner of the Public Relations Management Co-operative Student of the Year award 2008)

"It was the highlight of my academic year, without a doubt, to win the 2008 Top Academic Student Award," says Melanie Rossouw who completed her internship at PPC Cement. "This year, I grew professionally and learnt a lot about what is required in the working world."

Her advice for next year's PR interns is to cultivate a good support network of friends, family or colleagues and practice the laws of attraction.
"Reinforce positive thoughts and project positive energy and you will attract positive energy back," says Rossouw. "It makes a difference to surround yourself with people that nurture your strength of spirit and help you persevere (hang in there!)." She says that it is important to purposefully aim for your goals, be confident in your skills and abilities and commit 100% to whatever it is you're doing and you will succeed.

When feeling under pressure, she reminded herself of what American novelist, Tom Robbins, once said, "To achieve the (seemingly) impossible, it is precisely the unthinkable that must be thought."

And if all else fails, she says a safe bet is to try do just three things, "Constantly work on improving your attitude, open your mind to new possibilities and have frequent attacks of smiling!"

Rossouw plans to complete her B Tech degree in PR, part-time, in the New Year.


From left: Catherine Newton, Nikki Sely (also the class representative), Stacy Belyeu, Melanie Rossouw, Susan Cerff (Co-Operative Education Co-ordinator), Emma Muller, Rachel Finch and Aaron Baxter.

November 13, 2008

Designer PR

By Marian Pike, Senior Lecturer: Media Studies

“I will have a cup of coffee,” I say waving the menu away. “Just coffee, please.”
The waitress pauses. She looks at me expectantly, with a though of irritation that says “I am busy, please don’t waste my time, just order, half-wit.” She nods, as if prodding further information.
I repeat, “I will have a cup of coffee. Thank you.” I add for good measure, after all I have already said please.
She launches into a monologue that I have some difficulty in understanding, “Latte? Gingerbread Latté? Mocha? Peppermint Mocha Trio? JavaKula? Brewed Coffee? Filter? Expresso? Hand Shaken ColdBrewed Originals? Café Alternatives? FruitKula Blended Beverages? Cappuccino? Milk or cream, nonfat milk, organic milk or soya milk? Sugar, Brown, White, Carmel or Sweeteners, or Syrup – there are 11 including including Valencia, Classic and Sugar-Free Vanilla? Short, Medium, Tall?” She pauses for breathe. “Just take a look at the menu and let me know. “
Whew, I think, blowing out like a whale. Who would have thought that ordering coffee could be so difficult? This is not a Monty Python movie – or is it? I am not that old school, am I? One would think this was a movie scene – with Sandra Bullock ordering 27 coffees en route to the cop meeting of Ms Congeniality. This isn’t even Starbucks. For heaven’s sake, it is Seattle coffee shop attached to the local Exclusive Book Store. Maybe I should have asked for tea, I conclude as I reach for the menu.

Designer coffee is so passé today. Who hasn’t ordered mocha latte tall or whatever? Sure it is all so last year, but what if we apply the same rules to PR. Tailor-made designer PR – wow. Designer PR however is new. This new level of PR puts PR on the same status as marketing, branding and advertising, if not higher. PR is at heart all about conversation and finally there, in that conversation, is the opportunity for PR to own the customer. Everybody knows that only 14% of people still believe in advertising, that marketing is all about sales and that branding is about perceptions – it is about what the customer says it is, not what the company says. Major shift alert – are you ready?
Imagine a world where PR is no longer second cousins to marketing, branding and advertising, PR – after drooling for so long – can now rule. Are you ready? Do you know what is out there – not only on the menu of Starbuck or Seattle coffee shops, but in the PR toolkit of conversation – listening, hearing, replying or initiating. Only four ingredients make coffee after all – coffee beans, water and with or without sweetener or milk.
This is a world of one-to-one marketing (conversations), niche marketing, long tail marketing or personalised marketing based on ‘people like me’, social media, social networks, virtual lifestyles and sharing your every thought, moment, fart and event on facebook, twitter, bebo, blueworld, myspace, Ning networks and so on and so forth. Yes it is a lot to take in. But it is today.

The rather untraditional move, unexpected move, but then ‘not even the wise know all the outcomes’ of moving a business discipline – public relations – from the Faculty of Business, to the Faculty of Informatics and Design has opened many more opportunities than it has closed. Business is so old school, so traditional, so bound up in rules and regulations, so hamstrung by ‘this is the way it has always been done’, that it is unable to acknowledge that the world has changed. Information is not scared, but abundant, it is all there at the click of a button. What hasn’t changed is the ability to use it, to shift it to sort it, to spot trends, to back yourself (Richard Branson would agree) and just go for it anyway. Designer business is a long way off. Designer PR is here.
I am quite pleased to be in a faculty that prizes flexibility, originality, innovation and new ways of doing things, new ways of looking at things, new ways of making my voice heard or new ways of listening to what needs to be done. I am especially pleased that if PR listens, learns and grabs the opportunities offered, PR can finally rule the roost. After all it is all about winning, isn’t it?

November 10, 2008

Unravelling The Grid

By Saadiyah Marks, 2nd year PR student

On Saturday, October 18, students and guests at the CPUT annual media conference were introduced to a new mobile social network service called ‘The Grid’. Vincent Maher, portfolio manager for social media at Vodacom, introduced the innovative service and demonstrated how you could use The Grid to stay connected with friends.

The Grid (Groups Radar Identity Dropzone) is, is similar to ever-popular mobile social network, MXIT but has location based advantages such as viewing on an actual map exactly where you are and what your friends found interested at that particular place. This service allows your cell phone to be located by triangulating its position between cell phone towers. It has been dubbed “Google Earth meets Mxit” and means that you could be at a party and send a picture, video, text or sound clipping to a contact and they would see your exact location as well as if the party is worth attending or not.

Video clips, photographs and comments you drop on The Grid is called ‘blips’ would be made available to your contacts to view. The Grid is that the usage is free although network data costs as charged by your service provider therefore you could minimise costs by making sure the file size of your data is small. The creators of The Grid has really upped the standard of social networking allowing users to stay connected with their friends by showing each other where they are and what they doing.

The Grid was initially launched in South Africa last year by invitation only through the country’s leading mobile network, Vodacom. The reason for the creation of The Grid is to buy into a share of the Mxit market, which as we know, is a huge population. Vodacom has incorporated social networking, differentiating The Grid from Mxit. The service is continuously improving as you can see on The Grid Blog and growing as it reaches more and more of its target market. By using the built-in radar function the user is able to find the content they are looking for as well as forward it to their friends, comment on it or rate it. In the pipeline for Vodacom and The Grid is an international launch so before we know it we would know more about the hotspots in other countries than in our very own.

The good news for public relations and marketing professionals is that The Grid is allowing small businesses the opportunity to advertise through the social network. The Grid allows people to share their experiences and stories, a perfect medium for creating an brand awareness.

For more information about visit http://www.thegrid.co.za/, The Grid on Facebook, The Grid Blog, or watch The Grid video on YouTube
To register for The Grid simply SMS “grid” to 33313 (Please not The Grid currently available to SA mobile phone users only)

October 30, 2008

Bowling for a Six

By Monique Boucher, B Tech PR student

Leila Steyn, PR 3rd year student, bowled over the Western Province Cricket Association during her internship. She started as the assistant to the youth coordinator in the Amateur department and soon after took on the responsibilities of the youth coordinator.
“I was thrown into the deep end and it was scary at first, but I came up swimming!” said Steyn.

The position of Team & Operations Coordinator to the Nashua Cape Cobras became available and Steyn decided to throw a fast ball and apply. Today she has the job of her dreams as the right hand to the Head Coach, Shukri Conrad and part of the team behind the scenes.

Steyn loves her job but says it is not all 'glitz and glam'.
“There are intricate preparations, logistics and a lot of pressure behind a great game of cricket. There is no time to procrastinate.”

“It’s a tough world out there and people depend on each other to make a campaign or event work.” She advises soon-to-be interns and graduates that one should always be professional. “All you have to do is remember what got you to this job, and that you are there to accomplish. “

“Why am I not surprised at Leila’s early breakthrough?” asks Prof. Johann van der Merwe, head of the department Public Relations Management. “Because her enthusiasm and determination shone through from year one!” he said. “As well as her persistence”, he adds with a smile!

Steyn plans to complete her B Tech Degree in PR as a part-time student while she fulfils her role at the Nashua Cape Cobras. For now she is quite happy to enjoy a great summer of cricket.
“I could not have asked for a better opportunity within this field….I don’t like cricket, oh no, I love it!”


Leila Steyn with cricketers Herschelle Gibbs (left) and Justin Kemp (right)

October 29, 2008

Public Relations Management Speech Competition

By Kirby Venlet, 2nd year PR student

The anticipation is over and the 3 winners of the Public Relations Management Speech Competition have been announced. The finals of the competition, for the 1st year PR students, of the Faculty of Informatics and Design, took place on Friday, 24 October, at Cape Peninsula University of Technology (CPUT).

Guest speakers, acclaimed South African comedian, Brendan Murray, and Tom Dawson-Squibb, motivational speaker for ITISA, a developmental and change management company, gave the students tips on how to be a great public speaker.

“Keeping the audience’s attention was a key factor,” said Tom Dawson-Squibb who explained the basics of confident public speaking. Dawson-Squibb used entertaining video clips from “YouTube” as examples of holding your audience’s attention. With an Honours Degree in Business Science in Organisational Psychology from UCT, he was able to provide students with much perspective in leadership necessary for presenting in the business and corporate context.

“Speaking publicly is just like speaking privately. You always start with small talk, like the weather, to loosen up your audience,” said Brendan Murray who spoke about what it takes to be an entertaining speaker. He knew just how to get the attention of the audience with a loud and energetic welcoming jump onto stage. “When you are speaking to an audience, you hold the power and you need to use this power in your favour.”
Murray had the audience in stitches, not surprising since he has been described as ‘South Africa’s Best Young Comic’ and has performed at the Cape Town International Comedy Festival, Rocking the Daisies and toured with the Comedy Revolution.

The focus then moved to the speech competition finals. Thirteen finalists battled for the first place spot but it was Anike Theron who was awarded with 3rd position for her intriguing speech entitled ‘Are your thoughts your own?’ Lirita Hugo was awarded 2nd position with her topic ‘Too much of anything is bad’ and 1st place, with the thought-provoking topic, ‘Money does not create self worth’ went to Bianca Carls.

Prizes included vouchers to the value of R1000 from Van Schaik, a gift card to the value of R300 from Canal Walk Shopping Centre and R300 in vouchers from TygerValley Shopping Centre. Annette Grobler from Student Affairs also sponsored prizes to the value of R1000 and MCD made gifts available to the value of R300.

The competition formed part of the student’s syllabus for one of their major subjects, namely Communications Science 1, presented by Ayesha Toyer. The finals were judged by Public Relations Management lecturers, members of industry, and guests. The judging panel included Prof. Johann van der Merwe, our head of department and an experienced stage actor, Dr. Nirvana Bechan, Elza Myburgh, Thabisa Nondzube, Darren Rix (speech competition winner of 2007), Stefan Joubert (from industry) and guest speaker Tom Dawson-Squibb. Luvuyo Jongile, 1st year PR student, acted as Master of Ceremonies and welcomed the guests, speakers and audience.

For those who missed the event, the top tip for giving a great speech came from Brendan Murray who said, “Be yourself and always have fun with your speech.”
A big thank you to organiser, Ayesha Toyer, who described the event as: “A wonderful opportunity for students to put what they learn into practice and show the world what they are made of. Our Top 13 made the department proud, they were professional, entertaining and most of all, they were persuasive. Thank you to the presenters, guest speakers, sponsors, MC, technical support, photographer, audience members and our wonderful judges.”

October 28, 2008

Technology Media Conference hosted at the Cape Peninsula University of Technology

By Danelle Milward, 2nd year PR student

CPUT’s 10th annual media conference explored technology and the new media. Held on Saturday October 18, the conference attracted tech-savvy speakers on the cutting edge of new media.

“Technology impacts on our lives in all areas; sometimes changing things, sometimes keeping things the same, but improving speed or accessibility. It is important that we use the conference to explore the effectiveness of technology commercially and socially,” said Rifqah Abrahams, junior lecturer: media studies and supervising lecturer for the media conference.

“Keep it simple and don’t complicate things,’’ said Melissa Attree, guest speaker who specialises in social media, branding and educating as many people as possible about online communication. She focused on the importance of listening, collaborating and engaging with customers online in order to best present your brand.

Charl Norman, 24-year old internet entrepreneur and operations manager for Blueworld Communities, a leading social networking technology company, spoke about social networking – the trends and developments around the world and in South Africa.

“A recent study found that 58% of people trust people like themselves, not CEOs and marketing managers,” said Tim Shier, marketing manager at Africa’s largest full service online marketing agency.

Shier introduced the audience to the field of online reputation management and the free online eMarketing resource, eMarketing – the essential guide to online marketing. This textbook, developed by Quirk, will be updated every 6 months and can be downloaded from the Quirk eMarketing website, a great resource for students and professionals alike. For those that love the smell of a new book and the feel of turning the pages, you can find the print edition at Exclusive Books.

Vincent Maher, Jayne Morgan and Peter Greenwall were the three other guest speakers that blew us away with their presentations from citizen journalism to new broadcasting such as podcasts and innovation and new inspiring ways of thinking. During the recess guests enjoyed the interactive exhibition where they were able to get their hands on XBOX, Playstation 3 and the Nintendo Wii.

"The dynamic speakers had everyone on the edge of their seats with their cutting edge information! The enthusiasm was infectious and bounced from the first to the last speaker. I left totally inspired," said Prof. Johann van der Merwe. Head of Department: Public Relations Management.

“I learnt so much from the speakers at this year’s conference,” said Monique Boucher, Conference MC, Public Relations B Tech student and self-confessed online junkie.“In a time where lifestyle revolves around technology and with business centered on online accessibility, talking technology makes perfect sense.”

October 27, 2008

Public speaking 101: How to be a brilliant public speaker

By Kirby Venlet, PR 2nd year student

The 1st year Public Relations Management students’ speech competition took place on Friday, October, 24.

“Public speaking is like sleeping with the queen, it’s a great privilege to do, but no one is willing to do it,” joked Tom Dawson-Squibb, educational guest speaker who shared his expertise on how to become a brilliant public speaker.

Here are few of the guidelines Dawson-Squibb gave that could help you become a brilliant public speaker:

• In order to be an outstanding public speaker, you should always know what your goals and outcomes are as well as good planning and structure.
• Preparation and planning is vital. You should know your audience, know your occasion and very importantly, practice your speech a few times.
• Always arrive early which allows you time to “mingle with your audience”. Stress is inevitable so deal with it by being s prepared as possible. Don’t apologise for your nervousness, make sure you speak on the correct topic last but not least breathe!
• Grab the attention of your audience with a ‘solid opening’ ensuring you introduce your topic and give your speech a clear structure.
• Keep your speech short and to the point because as the saying goes, less is always more. Avoid being rushed, repetition and clichés as this will lead to losing your audiences’ attention.
• A sense of humor helps hold the attention of your audience. Use humour where appropriate. A ‘wow’ moment, highlighted by humour, grabs while confidence and using the correct tone holds it.
• Use cue cards and don’t overdo visual aids so that you can maintain eye contact with all the audience.

For future Public Relations practitioners, mastering the skill of public speaking gives you a competitive advantage. After the speeches on Friday and the advice from Dawson - Squibb, every PR student in attendance would have a better idea of what it takes to give an excellent presentation.

September 28, 2008

Working in London

By Andrea Desfarges, PR graduate



London might seem like the ideal way to gain experience, travel and make money simultaneously – and it can be – but there are some things you should know that they don’t tell you in the brochure.

London is laden with immigrants; Polish, Turkish, Brazilians, Algerians, Australians, you name it. So it makes sense that visas, bank accounts and skilled work is harder to come by as a foreigner since, right or wrong, preference is given to British born residents. The credit crunch has magnified this problem as there are fewer companies hiring.

Make sure that your paper work is sorted out beforehand, register with top pr and marketing recruitment agencies and try and set up interviews telephonically before you fly out. Be flexible with the type of role that you want, but make it clear that although you’re prepared to learn and work hard, with a qualification and some work experience you should be earning more than a basic wage. Which, by the way, is £5.70 per hour or approx £16 000 per annum for a professional pr job. It might sound like a lot but when you’re earning pounds, you’re spending pounds.

I waitressed for a few months until I was finally offered the type of role that I was hoping for and many South Africans end up doing that permanently or working in a call centre. But with nearly 1 500 PR agencies based in and around London there is no reason that you shouldn’t find a job in PR if you persevere.

It’s not all doom and gloom. The standard of work is very high, the client lists are fantastic and the media industry is one of the largest in the world. Once you’ve worked in the UK it is accepted that you can work in any country, while unfortunately South African references mean nothing.

And once you do start earning an average wage, a comfortable standard of living is more affordable(Electronics, clothing, food, cars.

One of the main differences between working in the UK from working in SA has to be timing. Things generally work at a faster pace here. And we’re not talking CT – JHB different pace, we’re talking about all emails actioned ASAP and deadlines reached long before the due date. If asked, one needs to be able to organise an interview with a journalist within an hour, or solve problems on the spot.

Pro’s to working in the UK:
  • The late Summer sunsets at 22h00 and good music festivals

  • A Saffa (South African) bar or shop is never far away, so you won’t miss your biltong

  • The ease of travelling around Europe that is cheap and quick

  • Large Saffa community and exploring a new pub scene

  • Pubic transport

  • Not having to worry about installing burglar bars or constantly getting your bag snatched


  • Con’s to working in the UK:
  • Say good bye to the heat of the sun and purchase a raincoat

  • You often have to share housing as rent is so expensive

  • Starting right at the bottom with low wages and long hours

  • You will always be treated as a foreigner




  • About Andrea Desfarges:
    Andrea completed her Diploma in 2003 and in 2004 spread her wings to the small island of the UK, managing to land a position in the PR department of KPMG London. In 2005 Andrea started her own small business, Red Box PR, which specialises in media campaigns, experiential marketing and brand management. In 2008 she was nominated as one of the top consultants in the UK by the PR Week Awards.

    September 3, 2008

    Public Relations Management Master’s Student to present her dissertation at the EUPRERA Congress in Italy


    By Monique Boucher, B Tech PR student

    Lynne Niemann, Public Relations Management Master's student, has been selected to present her dissertation at the main conference of EUPRERA (European Public Relations Education and Research Association). She is in line for the Jos Willems Award for the best dissertation in Europe.

    “The paper was accepted as one of the 25 out of 126 submitted papers of PR professors from around the globe,” said Benita Steyn, Niemann's research supervisor. “It is unheard of for the research of a Master's student to be presented at such a major conference for top academics,"

    Unheard of until now that is! "It was one of those 'pinch myself' moments!" said Niemann on hearing the news that her research paper had been selected. "I phoned my husband immediately to tell him the news and then I phoned my dad."

    "Lynne's achievement is a big feather in our department's cap. Benita and Lynne have done the Master's programme proud. Naturally I am very pleased," said Prof Johann van der Merwe, Head of the Public Relations Management department at CPUT. "We are now awaiting the outcome of the Jos Willems Award!!"

    The Euprera Conference, to be held in Milan, Italy from 16-18 October 2008, attracts delegates and presenters from all over the world and submissions follow a strict selection process refereed by two or three world PR experts on the topic.

    Niemann's research paper is titled 'Institutionalising the Strategic Role of Communications/ Public Relations through its contribution to Enterprise Strategy and Enterprise Governance', in line with the theme of the Euprera Congress which is "Institutionalising Public Relations and Corporate Communications."

    At the Euprera Conference, a special prize will be awarded to the top paper addressing the personal influence model of public relations, described as 'the predominant use of relationships with strategic individuals to achieve public relations objectives as the major factor in a professional's contribution to the organization.' (Institute of Public Relations.2008).



    "Lynne's achievement is just another example of how far the students attending this programme have gone. We wish her all the best!” said Dr. Nirvana Bechan, M Tech Programme Co-ordinator and Communication Science lecturer at CPUT.

    Niemann currently works as a Communication Strategist at Boomtown, a strategic brand agency in Port Elizabeth and says that what excites her about Public Relations in the 21st century is that the profession is slowly but surely being recognised as more than just event coordination.
    "It is becoming a respected professional profession with a solid strategic foundation. The industry is growing and so are the opportunities."

    She dreams of one day writing a book. "I haven't decided whether it will be an academic book or a non-fictional book but it's a dream nonetheless." She would also love to start her own business. "I am going to be a mommy by March next year so I would love to be able to work from home."

    Still in a state of disbelief, most likely only lift once she has stepped on to the plane, Niemann has planned a 'shoes and handbag' shopping spree in the fashion capital.
    It seems that 2008 has already been an outstanding year for her and it can only get better for a woman that takes the PR world in her stride!

    Sources:
    Institute of Public Relations. 2008. Institute Special Award at EUPRERA World Congress. instituteforpr.org (Online) Available: http://www.instituteforpr.org/awards/euprera_world_congress/

    August 25, 2008

    On the stage and in the spotlight

    By Monique Boucher, B Tech PR student

    Prof. Johann van der Merwe has been known by the Public Relations Management students and staff as their dedicated Professor and Head of Department but when the office lights are switched off, the spotlight is turned on! Many students who have attended his lectures have been overheard saying, ‘This man belongs on the stage!’ and that is exactly where he will be from 5 - 21 September in the musical My Fair Lady to be preformed at the Artscape Opera House.



    Prof van der Merwe slips into a dubious role of another professor, Zoltan Kaparthy, a slippery con artist who tries to unmask Eliza Doolittle at a ball held in honour of the Queen of Transylvania. While Prof. Higgins describes Kaparthy as “that dreadful Hungarian”, Prof van der Merwe is anything but a dreadful actor and has been twice nominated for The Cape Times Best Actor Award’. He was nominated for his portrayal of Gary in the farce ‘Noises Off!’ and Dr. Martin Dysart in the acclaimed Peter Shaffer drama ‘Equus’. Prof van der Merwe has also played the king in The King and I.


    ‘My Fair Lady’ first opened in 1956 and today it is still a popular musical with theatre-goers. Based on George Bernard Shaw's Pygmalion, My Fair Lady is a rags-to-riches tale of Eliza Doolittle, a poor Cockney flower seller who is transformed by Professor Henry Higgins, into a Duchess.


    Produced by the Cape Town Gilbert and Sullivan Society and directed by Ralph Lawson with musical direction by Alastair Cockburn, the musical is guaranteed to entertain. Lawson not only directs the musical, but as an established talented actor has taken on the demanding role of Prof Higgins himself. Kyla Thorburn has fine-tuned the choreography which will be accompanied by the fines tunes of the Cape Philharmonic Orchestra. The stunning set design and costumes have been created by acclaimed designer Dicky Longhurst.


    Ticket Bookings open at Computicket. To book, please visit http://www.computicket.com/booking/computicket/ClickItem/?ci=SSEARCH~EVENT_TYPE~EVENT_TYPE=4543039~VENUE=2525~PACKAGE=0 or phone the call centre on 083 915 8000. Group bookings may be made through Yolanda Kotze, please email her at liliesandtulips@gmail.com. For more information about the musical, please visit http://www.gilbertandsullivan.co.za/