February 6, 2009

Graduation for Public Relations Management

The date for the graduation ceremony has set for Monday, March, 30 in the Multipurpose Hall on the Cape Town campus at 10:00.

For more information, contact Cecilia from the Exams Office on 021 460 3144.

February 4, 2009

Streamlining PR Expertise

The Media Studies Office has launched STREAMLINE, a PR agency within the Public Relations Management (PRM) Department, right here at the Cape Peninsula University of Technology (CPUT). It is a new concept for the department but right on the mark with the trend to integrate education with industry practices.

Nick Lucido, a third year public relations student at Michigan State University and blogger, wrote his predictions for Public Relations in 2009 in his personal blog “PR Start”. He believes, that amongst the PR buzzwords for this year, “…combining theory with practical experience” is, in his words, “the name of the game for successful PR education.”

The PRM three-year national diploma has long been the preferred PR qualification due to the practical third year internship in which students are sent into industry for a eight to twelve months. It is the reason why I chose to study PR at CPUT and this course was recommended, over other PR courses. I am proud to have completed my B Tech Degree and had the opportunity to gain well-rounded experience as a PR intern at the Heart and Stroke Foundation SA.

When I first read Uno de Waal’s blog post WebPR isn’t PR and PR isn’t WebPR in 2007, I believe he hit the mark when he wrote: “… PR companies and places like CPUT that offer courses in PR …have no idea what’s cooking online…It takes ages for a field of study to actually reach a proper maturity that it can be presented. And with things online it moves so fast that by the time you start a subject course, the material would be old by the time you finish it. So it is difficult for PR companies to stay up to date with what’s happening online.”

This is where STREAMLINE fits in. STREAMLINE is the bridge between PR, the academic study, and the practical, trend-watching, adaptation to and creation of new communication tools, which is PR in practice and engaged in online media. It is our philosophy to follow industry trends particularly that of the social media explosion, feeding what we learn on the job back to the staff and students of the PR department.

STREAMLINE manages the social media for the department of Public Relations Management, is available to assist the Faculty of Informatics and Design and takes on socially responsible projects in alignment with CPUT’s Social Responsibility Index (SRI) and community development.


To find out more about STREAMLINE, visit http://streamlinepr.wordpress.com/about/

February 3, 2009

Patience in a Virtue…

… And virtue is a grace. Thank you to all the PR students for having patience with the timetables, which are currently being updated. I have been a student and know it can be frustrating it can be to get a class at the time wrong or come in too early. The PR department is working on the timetables to ensure that you have class in venues that accommodate the class numbers and ensure no clashes.

If you happen to come in to university too early here are some very productive ways to keep yourself busy:

Visit the Library
Get acquainted with the PR journals and books in the library, you are going to need these! I have never found such a good selection of PR and marketing books in any other public library (or even at local bookshops) so take advantage of these resources while you are able to.

Surf the Net
Go online and look for PR related websites and blogs and find out what is happening in the PR industry, locally and globally. The PR/Communications industry as moving fast and furiously as communication technology is. The more you know the better, not only for class discussion and assignments, but for the sake of your successful career in PR.

Visit our Blogroll and follow PR Chatbox on Twitter to find out what we are following, reading and researching.

Sportingly Good
Visit the Multipurpose Hall, ask for the Sports Department (it is on the second level) and find out about sport teams and activities you could join. Sport is good for your body, great for your social life and will help you keep the first year pounds at bay!

Accounting for Public Relations

Lauren Dyers, PR intern in the PRM department, spoke to Michelle Barnes, Accounting for PR lecturer, to find out more about this new dynamic first year subject.

“Accounting is a valuable and beneficial subject to have as every business person needs to understand how a business operates,” said Barnes. She pointed out that accounting is important not only for PR, but in all aspects of establishing a successful career.

First years will be introduced the all the basics of accounting, giving them a broad overview into the world of finance.
“Accounting equips students with a variety of skills that will play a role in their future occupations as successful employees,” said Barnes.

The Public Relations Management department is proud to be able to offer students subjects that will best equip them to meet the needs of industry including budgetary control, something PR agencies require graduates to be able to implement.

Please note that Accounting for PR will start from next week, February, 9.

February 2, 2009

PR Part Time Timetable

Monday

17:15 – 19:15:
  • Public Relations 1 (Lecture Theatre 5)
  • Events Management 1 (Commerce Building 3.60)
    Industrial Relations 1 (Lecture Theatre 6)
  • Communication Science 3 (Commerce Building 3.70)

19:30-21:30

  • Business Studies: PR (Commerce Building 4.20)
  • Public Relations 2 (Commerce Building 3.60)

Tuesday


17:15-19:15

  • Introduction to Word Processing (Commerce Building 3.65)
  • Communication Science 1 (Commerce Building 3.58
  • English: PR (Commerce Building 3.55)
  • Law: PR (Commerce Building 3.45)
  • Media Studies 2 - Theory (Commerce Building: Media Lab 4.14)
  • Public Relations 3 (Commerce Building 3.70

19:30-21:30

  • Introduction to Word Processing (Commerce Building 3.42)
  • Tourist Guiding 2 (Commerce Building 3.70)

Wednesday


17:15-19:15

  • Media Studies 1 –Theory (Commerce Building: Media Lab 4.14)
  • Social Psychology (Commerce Building 3.46)

19:30-21:30

  • Media Studies 1- Practical (Commerce Building: Media Lab 4.14)

Thursday


17:15–19:15

  • Accounting for PR (Commerce Building 2.60)
  • Communication Science 2 (Engineering 1.1.2)
  • Events Management 2 (Commerce Building 3.61)
  • Media Studies 2 – Practical (Commerce Building: Media Lab 4.14)
  • Marketing & Advertising: PR (Commerce Building 3.58)

Friday


17:15-19:15

  • Videology (Commerce Building: Media Lab 4.14)